01 / 12

LOST

Art Exhibit Narrative and Promotional Deliverables

CHALLENGE

For this project, we were challenged to find a local art exhibition featuring strong work that could benefit from more strategic branding and promotional deliverables. I discovered a small downtown gallery hosting a compelling dual-artist exhibition and immediately saw the opportunity. I visited the space, met with the gallery owner, and captured extensive photography to fully understand the atmosphere and artistic vision.

APPROACH

I approached the project as a branding challenge, distilling the exhibition’s atmosphere into a cohesive, flexible visual system that worked across all touchpoints. The final deliverables extended that system: the catalogue deepened engagement and storytelling, while the banners captured attention in the downtown environment—together creating a unified brand presence beyond the gallery walls, with added dimension that makes the forms feel lifted off the page.