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Canine Justice Project
Brand identity and campaign deliverables
for animal advocacy
CHALLENGE
This assignment asked students to identify a cause they are passionate about and develop a visual campaign to support it. My focus was on canine cruelty and the many dogs in need of safe homes and better treatment. The project required creating a brand identity for the cause, including a logo and supporting deliverables that could help promote awareness and encourage action. The challenge was to design a visual identity that felt compassionate and urgent while clearly communicating the message of protection, advocacy, and adoption.
APPROACH
My approach centered on creating a brand that feels both strong and empathetic. The identity balances advocacy with warmth, using clear typography and bold visual elements to communicate urgency while still remaining approachable. The logo and supporting materials were designed to be easily recognizable and adaptable across campaign deliverables. Overall, the design focuses on raising awareness, encouraging empathy, and inspiring people to support dogs in need.
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